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Choosing the right agency is only half the battle. What comes next, the actual relationship, is what determines whether your marketing succeeds or stalls. In this guide, we break down six essential habits of high performing client agency partnerships. From aligning on outcomes to giving better feedback and evolving together over time, these principles will help you build a relationship that consistently delivers great work without the drama.

Most RFPs are bloated, vague, or overly rigid, and they rarely help you find the right agency. In this no-fluff guide, we break down what really goes into writing an RFP that attracts serious, strategic partners. You’ll learn when to use one, how to frame your problem, what details to include, and how to avoid the biggest mistakes that drive away the best advertising agencies. If you’re looking for better proposals and stronger partnerships, it starts here.

Creative and performance agencies serve different functions, but both are essential to a balanced marketing strategy. This blog breaks down the difference in philosophy, services, strengths, and limitations of each agency type, while also exploring how hybrid agencies blend both approaches for full-funnel results. Whether you’re rebranding, scaling lead generation, or building a long-term growth strategy, this guide will help you choose the right partner for your business needs.

Selecting the right advertising agency is crucial to your brand's success. Learn to identify the top 10 red flags, including vague processes, unrealistic promises, hidden outsourcing, and unclear communication. Use these insights to ensure you partner with a reliable, transparent, and effective advertising agency.

Choosing an advertising agency doesn’t have to feel like a gamble. This 10-step guide walks you through every part of the process, from setting goals and spotting red flags to evaluating proposals and starting smart. Whether you’re hiring your first agency or looking for a better fit, this guide will help you make a confident, informed decision.

April is for Agencies. This month, we’re diving deep into what makes advertising agencies actually work, and how to find the right one for your brand. Whether you’re hunting for your first agency partner or reevaluating your current relationship, this four-week series will help you navigate the agency world with clarity, confidence, and a little creative firepower.

This post explores 10 of the most important web design trends shaping the digital landscape in 2025, from AI-driven personalization and scrollytelling to bold typography and accessible design. Learn how these trends can improve your website’s performance, user experience, visual appeal, and why staying ahead of them matters more than ever.

Many businesses consider Wix and Squarespace for their websites due to ease of use, but these platforms often come with limitations in customization, SEO performance, scalability, and long-term flexibility. In this post, we explore why professional website design in Oklahoma benefits significantly from using WordPress, Webflow, or custom-built frameworks like Svelte instead. Learn how choosing the right platform from the start can set your business up for sustained online growth and success.

Discover how to build a modern, user-friendly website tailored for Oklahoma businesses. This comprehensive guide covers the latest web design trends, outlines what to expect when working with professionals, and offers practical tips for creating an engaging online presence. Plus, learn how a free consultation with Frank can help transform your digital strategy.

Marketing is thrown at business owners so often nowadays, it can start to feel like a baseless buzzword. That’s because, in a lot of cases, it is. Marketing itself isn’t always successful, especially if there’s no strategy behind it. 

Cannabis is competitive, and cannabis marketing can be very difficult to navigate when it comes to regulations. This means cannabis is unique, and you have to get creative when it comes to your marketing strategies. But, which strategies are the best?

Social media giveaways are an amazing way to find new customers and engage the ones you already have. This type of contest marketing can even help you get more website traffic, generate leads, and increase your sales.

If you’re a small business trying to make a name for yourself in your local area, you might often feel like a small fish in a big, competitive sea. With businesses everywhere vying for market share and consumer favor, it can be difficult to figure out the best marketing strategy for your business. 

Cannabis businesses can now advertise on Twitter. Read to learn more about the new policy and how this affects the cannabis industry.

If you’re new to SEO, this blog is for you. Learn the basics of local SEO and get some tips and tricks to improve your local SEO skills.

Yes, we’re an agency, which means this blog post is definitely trying to sell something to you. But, we also think more people should know about digital marketing and why businesses need it. So, read this to learn more.

We throw the word branding around a lot in this industry. So much so that it can seem like the word doesn’t really have a clear definition. Is it what the logo looks like? Is branding web design? Is branding packaging? Is it advertisements? 

‍Jasper.ai is a writing tool we use pretty regularly here at Frank. Aside from being a general content improver, Jasper artificial intelligence is capable of writing Amazon product descriptions, entire blog posts, social media captions, and so much more. We typically use it to help with writer's block or SEO work, but we’ve never tested its full abilities.

The cannabis industry is huge and still growing- we all know this. Depending on where you’re from and if cannabis is legal in your area, you might be seeing what feels like hundreds of dispensaries popping up around you. It’s not just dispensaries either, it’s cannabis grows, cannabis wholesalers, CBD stores, research labs, and more. They’re everywhere. When you think of a dispensary near you that stands out in your mind, you might picture two or three big names, or none at all because there are so many.

Nonprofit branding is a little different than your traditional branding project. Instead of picking up a pair of shoes or a new kind of cleaning supplies, consumers are buying into an idea or cause when they choose to donate, and it’s your responsibility as the marketer to make it clear what that cause is and why people should invest in it.

The world of mobile devices, from service carriers to device repair, can seem pretty boring onthe surface. Small businesses are no exception. When everything looks similar and says the same thing, the little guys can getswallowed up in the noise of device companies competing for attention.

Create a Cannabis SEO Keyword Strategy If you’re new to the advertising world—and you probably are if you’re reading this blog—then learning to strategize your content is important.

Why Copywriting Is Important for Internal Branding Voice An excellent internal branding voice is a trait shared by all successful brands.