Yes, we’re an agency, which means this blog post is definitely trying to sell something to you. But, we also think more people should know about digital marketing and why businesses need it. So, read this to learn more.
Put simply, it’s any marketing done online, which encompasses a bunch of different platforms for running ads or creating your own content. Digital marketing also ties into Search Engine Optimization, or SEO.
Digital marketing is unique in how much it differs from traditional marketing, things like billboards, TV commercials, or radio. What sets it apart is how much more in-depth you can go with strategy. Traditional marketing relies on quantity, heavy investment, and sometimes just the hope that your media will reach the right people to help you make more money. With digital marketing, if you can really nail down your strategy and fine-tune your tactics, you can make every investment way more cost-effective than a radio ad.
Digital marketing allows for more specific targeting and strategy that you just can’t get from something like radio or TV. Sure, you can show your TV ad on the morning news at 8 a.m. when your broad target audience of women over 40 might be watching. But with digital marketing, you can show your ad for organic cotton baby diapers to granola moms when they’re scrolling through their Facebook mom groups or searching Google for an environmentally friendly diaper alternative. Digital marketing doesn’t just target who someone is on a vague, broad level. What digital marketing can target is things they’re looking for and what they’re interested in. You can meet consumers where they’re at when they actually want or need your product.
Digital marketing eliminates a lot of the guesswork of traditional marketing. If you do it right, you can avoid wasting money on impressions that don’t drive results and make your ads drive real results.
I mean, yeah, you can. But if you really want to get results, it can require more time and effort than people let on.
Digital Marketing doesn’t become profitable overnight, either. It requires a lot of experimentation and testing to narrow down exactly what works for your business. A lot of trial and error and research goes into developing a well-made digital marketing strategy.
Even after you’ve completed your initial setup and found a strategy that works for you, you can’t leave your digital marketing running on autopilot. Search trends, user habits, and even the algorithms digital marketing programs use change constantly. It can be a lot to keep up with, and every good strategy is ready to adapt to changes in the market.
You can absolutely do it yourself. Most marketing programs are pretty accessible to use and there are countless resources out there to learn how to do it, but good digital marketing isn't picked up once a week and forgotten about in between. It requires active engagement with your work, thorough reporting and record-keeping, and continuous learning and research.Which leads us to our next point...
Imagine this: you invest some money into a digital marketing agency. Suddenly, a few months later, your business is doing great and making money, all while it seems like nothing has changed on your end. You wonder to yourself, “Man, why is my business doing so well now?” But then you remember you pay an agency to do digital marketing for you. “Wow,” you think, “That shit really works.”
Digital marketing isn’t magic, but it can really seem like it when you hire someone else to take care of it for you. Hiring an agency (like Frank) allows you to stick to your business and invest your time into what you do best, while we spend time doing what we do best. It’s a win-win, we both get to do what we love and make more money from it. When you’ve got your digital marketing outsourced, you get to focus on your business.
When you hire an agency, you’re hiring a team dedicated to digital marketing, it’s not just an intern tucked into the corner of your office or you picking it up every once in a while after business hours. You get a whole group of people who do digital marketing for a living and that know how to make it work for you.
It doesn’t have to be hands-off either. Depending on the agency you choose, many are very communicative about their process and offer all kinds of reporting and documents so you can see your progress and even offer your own ideas. After all, you’re the expert when it comes to your business, so your input is valuable.
Shopping around online is always a good move, as different agencies take different approaches. You should try to find one that has options for what aligns with your goals.
But, while you’re here, you should reach out to us on our contact page. We’d love to tell you more about our work and walk you through what a typical digital marketing plan looks like. Plus, we’re cool people, which is something a lot of agencies overlook when pitching themselves.
