April is for Agencies: Everything You Need to Know About Advertising Partners
Move over Ohio and all the Lovers. (Or Virginia, if you're not a Hawthorne Heights fan.) April is for Agencies.
Whether you’re figuring out how to choose your first creative partner, considering switching from your current agency, or just tired of vague sales decks and industry jargon, this is your month.
At Frank., we’re dedicating April to pulling back the curtain on the advertising industry. Each week, we’ll release four in-depth articles diving into critical aspects of the agency world, from finding and briefing the right partner to collaborating effectively, reviewing performance, and building lasting success.
Each new article will appear right here as it drops and in the blog section of our website.
Why Focus on Ad Agencies?
Let’s be honest: The agency world is full of jargon and posturing. Every agency claims they're the most creative, data-driven, or innovative. Yet many clients walk away frustrated, feeling they received impressive decks but underwhelming results.
We want to change that.
Frank. is a full-service advertising agency, and even we're tired of the typical nonsense. We believe businesses deserve to confidently navigate this space, whether or not they work with us. That's why we’re giving you the blueprint.
What to Expect (Week-by-Week Themes)
Each week, we'll publish four articles organized around a central theme. Think of this as your progressive playbook, with each week building clearly upon the last.
Week 1: The Search
How to find, vet, and choose the right agency partner.
- How to Choose the Right Advertising Agency
- Top Red Flags to Avoid in an Agency Partner
- Creative vs. Performance: What's the Real Difference?
- How to Write an Advertising Agency RFP That Attracts Top Talent
Week 2: The Relationship
What strong partnerships look like and how to build one that lasts.
- What Makes a Great Ad Agency Relationship
- How to Brief Your Agency Without Micromanaging
- [Setting Expectations: Scope, Timelines & Communication] (coming soon)
- [How to Evaluate Work Without Killing the Vibe] (coming soon)
Week 3: The Work
From kickoff to creative execution, what really goes into producing great work.
- [Full-Service Agency vs. Specialized Firm] (coming soon)
- [How Creative Concepts Are Actually Built] (coming soon)
- [Behind the Scenes: Real Campaign Case Studies] (coming soon)
- [What “Good Strategy” Actually Looks Like] (coming soon)
Week 4: The Future
Where the agency model is headed and how to stay ahead.
- [AI & Agencies: What’s Changing?] (coming soon)
- [Boutique Agencies vs. Holding Companies] (coming soon)
- [Should You Build an In-House Marketing Team or Hire an Agency?] (coming soon)
- [How to Future-Proof Your Marketing Partnerships] (coming soon)
Who This Is For
- Business owners tired of vague agency promises and disappointing results.
- CMOs and Marketing Directors preparing for their next RFP or agency review.
- Startups seeking a partner who scales alongside them, not above them.
- Marketing teams aiming to collaborate more effectively with agencies.
- Anyone curious about how exceptional creative work actually comes to life.
If that's you, bookmark this blog, follow us on LinkedIn, or simply keep checking back. We'll regularly update this post with live links to each new article.
Let’s Get Started
April is for Agencies. It’s for the ones that show up, do the work, and avoid hiding behind marketing jargon. It's for the partners who challenge you creatively, push you strategically, and elevate both your work and your brand.
By month's end, you’ll have all the tools to select the right partner, and avoid the wrong one. And if Frank. turns out to be the right fit? Even better.
Let’s make April the month your marketing truly levels up.
Examples of work an advertising agency can provide:
